Every decision made by a transport user is based on a combination of factors such as time, cost, comfort and convenience. Unravelling the influences that shape individual transport choice is the central theme of this important on-day conference, which brings together some of the top experts in the field.

The conference will seek to address these subtleties and provide a guiding framework for those who produce or commission research, as well as to analyse and interpret data and decisions on travel patterns. The day will feature examples of travel behaviour changes that have taken place both contrary and according to expectations.

Speakers include:
Don Nutt, Associate and Company Secretary, Steer Davies Gleave; Hilary Hillier, Chief Statistician, Transport Statistics, Personal Travel, DfT; Sandy Ochojna, Director, Simpson Carpenter, Manchester; Nick Moon, Divisional Director, NOP Research; Tom Parker, Principal Consultant, Transport & Travel Research; Martin Higginson, Principal Transport Planner, Corus Rail Consultancy; Prof. Peter Bonsall, Institute for Transport Studies, University of Leeds; Rob Sheldon, MD, Accent Marketing and Research; Sophie Tyler, Research Fellow, Transport Studies Group, University of Westminster; Andy Bairstow, Commercial Director, Nexus; Kristine Beuret, Director, Social Research Associates; James Ryle, Senior Project Officer, Sustrans; Lisa Buchanan, Principal Consultant, Steer Davies Gleave