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CD ROM Successfully Marketing the Bus Changing attitudes, influencing demand
Date Of Conference: 12/7/2023
CD ROM containing: • Copies of all speaker presentations • Audio of all speakers presentations and question and discussion sessions • Speaker biographies and any additional papers they have supplied
Our society is continually changing, as are its attitudes towards brands and services. For a product or service to remain successful it has to evolve to stay relevant to its marketplace - ensuring cohesion between its brand values and those of its customer base.Despite new innovations in public transport and the marked tangible improvements in bus provision, the current marketing strategies for the bus industry often fail to keep up with these changes; and as such are failing to engage the market. How can the image of marketing and branding be improved within the industry to create an understanding of its power to generate competitive advantage and increase passenger numbers? Can lessons be learnt from other more traditionally profit orientated industries? Does the route lay in continued improvements to the infrastructure provided for the customer, or should increased focus be placed upon the ‘travel experience’, attempting to improve the waiting environment, customer security and route relevance for the public? It is possible that the gap between the public’s perception of, and the reality of, an improved experience is so great that a far-reaching marketing campaign is needed to create radical modal shift and transform these perceptions.
Chair: Robin Bennett, Deputy Editor, Transit
Speakers: Chris Cheek, Director, TAS Partnership
Martin Hancock, Marketing and Development Director, Travel West Midlands
Rachel Lawes, Principal, Lawes Consulting
Matthew Bradley, Marketing Manager, Go Ahead
Ray Stenning, Design Director, Best Impressions
Allie Johns, Marketing Manager, Stagecoach Manchester
Jo North, Director of UK Sales & Chief of Staff, Commercial Division, FirstGroup
Paul London, Technology Manager, London Buses, Transport for London
James Bloor, Senior Public Transport Officer (Information), Nottingham City Council
Jerry Greatorex, Transport Officer, Oxford Brookes
Mike Parker, Director General, Nexus and pteg lead on Public Affairs, Marekting and Passenger Information
Format: CD ROM
Our Ref No: CO179
© Landor Conferences, 2005
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